TikTok’s Game-Changing Move: 10 Features Rolling Out on TikTok Audio

The titan of short-form videos, TikTok, is entering the fray. In a move that's sent ripples, they've embraced social audio.

Titan of short-form videos, TikTok, is entering the fray. In a move that's sent confused ripples across the tech landscape, unveiling a Live Voice Chat feature.

The Tech Breakdown - What TikTok is Rolling Out:

• Voice Chat Module: This central feature offers users a space for live voice interactions, and enriching engagement capabilities. An interface similar to the likes of Clubhouse, Twitter Spaces, and other social audio ghosts.

• Real-time Sound Bytes: While not confirmed, the inherent structure of the feature implies that users might soon be able to capture and integrate sound bytes into their videos, making TikTok a pioneer in integrating live audio with video.

• Go Live, But Audio - Video Optional: From the ‘Go Live’ button, device camera tab, to the ability to promote content in real-time, TikTok seems to be envisioning a holistic live experience for its users.

The preview screenshots suggest an interactive interface where users' profile pictures are displayed in a virtual room setting with video optional.

A Deep Dive into TikTok Audio’s 10 New Features

1. Go Live Button

Prominently displayed and more accessible than ever, this feature is conceivably designed to encourage spontaneity. Want to jump into a live session? Seems like with just tap, you're live. It's as intuitive as it gets.

2. Voice Chat Module

The star of the show. This isn't just live audio; it seems to be an environment designed for dynamic voice interactions. This feature is setting the stage for users to communicate, debate, discuss, and more—all in real-time.

3. Device Camera Tab

For the moments that can't wait, TikTok ensures you can instantly capture and share them. The screenshot shows a simple, integrated access point to your device's camera that would make going live with video content a breeze.

4. Templates Tab

Every creator has their own style, and TikTok acknowledges that. With predefined formats, and hopefully the ability to customize templates, those who crave a structured starting point can quickly kick off their content creation.

5. Room Titles/Topics

It's all about context. Live sessions can be categorized and tagged with titles or topics, ensuring users know exactly what they're tuning into.

6. Live Goals and Polls

Interactivity is the essence of live content. These features will allow users to engage their audience, set milestones, or simply get their opinions with integrated goals and polls. Live feedback at its finest.

7. Sharing Abilities

Hopefully you make content that deserves to be seen, both on and off TikTok. With enhanced sharing capabilities, you can now (potentially) extend your reach beyond the app, bringing in a wider audience from other platforms and channels.

8. Feature Settings

The settings feature will ensure that your live content is as visually set and discoverable set to your preferences, usually including audio privacy and notifications.

9. LIVE Center Button

The large red button implies this may be the pulse of all live activity on TikTok Audio. This feature will act as a space for users to discover, join, and immerse themselves in real-time content.

10. Promote in Real-Time

Visibility is currency in the world of content. With the ability to promote your content as it's being created with the simple click of a button, you ensure that your voice is heard by as many people as possible.

Why is this Huge?

At its core, TikTok has always been about audio and video intertwined. The platform's charm lies in its bite-sized videos, invariably accompanied by catchy soundtracks or snippets of dialogues. By embracing social audio, TikTok is doing more than just adding a new feature—it’s bridging two worlds and gearing up to redefine social audio with a suite of features tailored for immersive and interactive experiences.

Integrated Audio Content: With this new addition, one can speculate that TikTok could allow users to utilize sound snippets and bytes from these live audio chats. Imagine the endless possibilities! A funny moment, impression, saying, particularly witty or insightful audio byte from any live chat could be the next viral soundtrack for thousands of TikTok videos.

Expanding the Content Horizon: By diving into live audio, TikTok is not only tapping into the burgeoning trend but also providing its massive user base with a fresh way to engage. It's a whole new dimension of content – real-time, dynamic, and interactive. This is the first audio news we’ve heard from TikTok since January when they began testing audio by way of a feature called ‘Podcast’ mentioned in Business Insider.